Digital Marketing is the art and science of promoting brands, products, and services through digital channels. In today’s online-first world, businesses rely on digital strategies to reach the right audience, generate leads, and drive measurable growth. The Digital Marketing program at CognivaRise is designed to help learners build practical marketing skills and real-world execution experience.
Digital Marketing is driven by strategy, creativity, and data. This program trains learners to understand customer journeys, choose the right platforms, and create campaigns that convert attention into action. Instead of focusing only on tools, the program emphasizes how decisions are made in real marketing teams—from planning campaigns and targeting audiences to analyzing results and optimizing performance. Learners work on practical scenarios that mirror real business challenges, gaining confidence in managing digital growth initiatives. Through guided learning, real-time campaign simulations, and project-based execution, learners develop the mindset and skills needed to perform in today’s competitive digital landscape.
After completing this program, learners can explore roles such as:
Digital Marketing Executive
Performance Marketing Specialist
SEO / SEM Analyst
Social Media Manager
Content Marketing Specialist
Growth Marketer
Freelance Digital Marketer
Fundamentals of Digital Marketing
SEO & Search Engine Marketing
Social Media Marketing & Branding
Paid Advertising (Google Ads & Social Ads)
Content Marketing & Copywriting Basics
Email & Marketing Automation
Web Analytics & Performance Tracking
Campaign Planning & Optimization
Real-world Digital Marketing Projects
With a wide range of programs- Professional, Mentor-Led & Self Paced; CognivaRise aims to cater the students from various backgrounds with or without prior knowledge. Our industry mentors start from the basics to developing advanced capstone projects. We help students in developing their core competencies in their respective field of interest.
Module 1 Introduction to Digital Marketing
Module 2 Website Planning & Creation
Module 3 Email Marketing
Module 4 Lead Generation
Module 5 Social Media Marketing
Module 6 Search Engine Optimisation (SEO)
Module 7 Google Ads
Module 8 Content Marketing
Module 9 Affiliate Marketing
Module 10 Freelancing
Project 1 Google Search Ads Live Project
Project 2 Facebook Ads Live Project
Project 3 On Page and Off Page SEO Live Project
6000 Per Course
10000 Per Course
15000 Per Course